Mix your own seltzers and cocktails at home, with your own top-shelf liquor, in the amounts you actually want. Carry six in glass. Bring the empties back. Do it again.
Premium canned seltzers get taxed harder than almost anything else on the shelf — so you're paying for the can, the label, and the tax man, not a better drink. Pour your own and you choose everything: the liquor, the quality, and exactly how strong it goes.
Fill six glass swing-top bottles with whatever you're into. You pick the liquor and the quality — reach for the good stuff instead of whatever's sealed in a can — and you set the strength. Your ratio, your call.
Drop them into the Proof carrier. Snug cradles, no rattle, one solid handle. Walk in holding something that looks better than any can.
Airtight flip-top seals keep leftovers fresh. Rinse, refill, repeat. The glass and the carrier last for years, not one afternoon.
Proof isn't a flimsy cardboard four-pack you toss in the recycling. It's a solid carrier engineered to grip six glass bottles, with a handle that actually holds and cradles that kill the rattle.
Paying $3 a can just to be seen holding the right label?
There's a whole culture built around premium canned seltzer as a status symbol — some people even pour cheaper stuff into a fancier can to fake the look. With Proof, the status is real — a glass swing-top bottle of your own top-shelf pour beats a disposable can every time. Spirits are taxed higher than any other drink in the country. Stop paying the tax on the packaging.
The base carrier is yours for good. Snap on a new themed shell for the season, the holiday, or your team. Each drop is a new Proof.
Navy, stars, and stripes. The flagship drop for summer.
Your colors. Coming for football season.
The understated one. Goes with anything.
For the party season. Drops in December.
Each Proof carrier is made to order and printed for you. Reserve yours now — current lead time is 4–6 weeks.
Launch pricing · Made to order · Waitlist members save $10 with a founding-member code
The USA first edition is made to order in a limited run this summer. Drop your email to become a founding member — you'll get $10 off launch pricing and a heads-up the moment it goes live, before anyone else. No charge today. Just your code and your spot.
Stop renting your drinks one can at a time. Own the glass, control the pour, and keep the difference.
Join the waitlist →